Search Engine Marketing - Thursday, May 22, 2008 20:53 - 5 Comments

PPC/SEM Ineffective. The industry needs to evolve or slowly deteriorate

By now, most of you have read the New York Times article that highlights Engine’s Ready study about conversions from organic search vs. paid search.

The fight is about the influence of both channels on the bottom-line. This study helps trigger the conversation about the future of search marketing.
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