Wordcamp San Francisco: Geek 2.0 and Highlights of Tim Ferris and Tara Hunt’s Talks

Here are some points that I thought are relevant and useful to the state of corporate marketing and the folks that are driving the innovation behind it. The Geek 2.0 and its Marketer 2.0 equivalent.  Dressed in an informal business attire, internet and business savvy, plugged into the community, relevant, influential and interacting in a two-way conversation with the client.  Tim and Tara did a fantastic job at highlighting the trends that will dominate life and marketing now and in the future. 

Tim Ferris:

• Slinkset: Create your own social news site in seconds
• Tucker Max
• Passion beats polling and focus groups.
• The critical minority is the laudest – so stick to your guns and don’t pay too much attention to the nai sayers.

Tara Hunt:

• The Whuffie Factor Great resource for learning about social media
• Get out of the boardroom and join the community. You can’t build community if you don’t know it first hand
• Trying to “control the message”. You need to balance liability and old habits (push-only marketing) with the new two-way engagement marketing
• “we need a twitter campaign” – that’s total crap. corporations need to learn why is this working and why to use it.
• Why would they [customers] give a damn? – seemingly infinite choice. 
• You need to be remarkable.
• Design for the communities you are serving not from the corporate boardroom
• Automagically make things happen (Examples of automagical websites: lilgrams, tripit)
• Akoha encouraging people to do nice things for each other. Pay it forward.

Like

Unlike

No related posts.